Thursday, September 20, 2012

All About Us (JFresh App)


Broadcast journalism needs to adapt in order to reach younger views and captivate my generation. That is a fact. However, the only way to accomplish this task is to ask: what do younger viewers want to see? The answer is us. We want to see, hear, and know about ourselves and any issue which affects us. When one imagines broadcast journalism, one typically imagines a host sitting at a desk spewing facts while staring straight into the camera. I want to completely destroy this image and then create a new one. By reinventing the content of each story, revisiting who we feature for each issue, and rethinking how we view each show, we can remake broadcast journalism.
We want to understand the issues which involve us. Even though we probably should, my generation doesn’t care about Social Security or Medicaid. We care about student loans, jobs for college graduates, etc. Furthermore, these issues need to be understood. We do care about issues which involve us, but if we can’t understand what is being discussed we won’t listen. The information must be presented in a way which is convenient for us. Otherwise we will not put the time and energy into trying to stay informed. Stories need to be made approachable and easy to understand. Viewers can no longer accept journalists who talk over our heads, and so the fact of the matter is we will only pay attention if issues involving our lives are presented in a clear way.
When I think of how I would like broadcast journalism to look, I imagine a mix of ages discussing an issue. Again, we want it to be about us. We don’t want someone to sit in front of us and spew facts. Rather, we want to feel involved and active. In a discussion format we can not only see different angles to the same issue, but also have the feeling of participating in a group. As for who, I would prefer to see college-aged hosts. I would still incorporate experts and people from an older generation for differing opinions, but I would have at least one college-aged person speaking. As a result of having someone our age host the show, we would be able to relate more. More than that, that person would understand our humor and be able to add a few laughs which we would appreciate. There needs to be a collection of people introducing, explaining, and discussing issues to engage our minds.
How the show is viewed can, at times, be more important than the content being covered. If a show is viewed from the typical straight-on angle depicted earlier, it gets boring. In order to create interest to the show, the camera needs to move. The broadcast needs to be viewed from several angles, including moving alongside them while the “hosts” are walking. Different angles would make the viewer feel as if he/she is sitting, or walking, with friends and discussing an issue. It would create a more relaxed, involved environment. This includes filming in different locations as well. A news broadcast must be interesting not only in content, but also in appearance.
Essentially, journalism needs to be made more comfortable for the average college-aged viewer. Although, I believe before any changes or new ideas can truly be successful, we as journalists must change the stigma surrounding news. Frankly, news is unappealing to my age group. It’s not that we don’t care; it’s that we have other things we would rather do. Before anything, we have to prove to my generation that it is truly worth it to be informed. In the end, I want to obliterate the typical image of broadcast journalism, destroy the stigma surrounding it and create a new image with a group of us just talking about us.
My high school did not have any form of journalism available through the curriculum or extracurricular activities. However, I had an internship as a staff writer at my local newspaper, the Ranger Review, off-and-on for three years. I also had a summer internship at a radio station, where I participated in two on-air shows as a co-host. I have participated in video production classes and workshops.  I have experience with Adobe Premier and Adobe Photoshop primarily. 

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